Optimising OneCard's Product and Process Efficiency

ProduqtEdge partnered with OneCard to transform its operations into a more efficient, data-driven, and collaborative environment.
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Overview

OneCard Nigeria, a leading technology company founded in 2012, provides innovative solutions for topping up essential services like mobile airtime, pay-TV, toll passes, and electricity. Known for its products such as the One1Card and MyTopUp Business, OneCard has helped simplify recharges for both individuals and businesses. However, despite these advancements, the company struggled with operational inefficiencies and cultural challenges that limited its ability to scale and consistently deliver the high level of service its customers deserved.

The Opportunity

OneCard sought to optimize its operations to achieve better efficiency, improve customer satisfaction, and enhance its competitive advantage. The company faced several challenges, including:

  1. Poor Process Automation: Many processes were manual, leading to delays, errors, and inefficiencies.
  1. Lack of Ownership and Accountability: Employees often lacked urgency, with limited engagement across teams.
  1. Data Deficiencies: Insufficient data collection and analysis made it difficult to track transaction trends, predict customer behavior, and address system failures effectively.
  1. Poor Collaboration and Communication: Teams operated in silos, often shifting blame, which hindered cross-functional alignment.
  1. Product Delivery Issues: Delays and defects in product requests slowed time-to-market and reduced quality.
  1. Documentation Gaps: Weak documentation practices posed risks to business continuity and increased dependency on specific individuals.

These issues created an opportunity to revamp processes, align teams, and leverage technology to enhance OneCard's operational efficiency and customer-centric focus.

The Solution

ProduqtEdge partnered with OneCard to transform its operations into a more efficient, data-driven, and collaborative environment. The journey began with a deep dive into OneCard’s existing processes to uncover inefficiencies and areas for improvement.

To tackle these challenges, ProdqctEdge redesigned workflows and introduced automation, cutting down errors and speeding up delivery times. leveraging data was a key component of the strategies we deployed to help OneCard achieve operational efficiency through improved KPI definition and performance management, improve customer acquisition and retention, managing products and technology issues amongst others.  

Team collaboration saw a major boost with frameworks designed to break down silos and promote open communication. Clear performance indicators and a recognition system were introduced to build accountability and keep employees motivated.

For product and feature development, governance frameworks were implemented to reduce defects and enable faster, high-quality releases. To ensure knowledge continuity and reduce dependency on key individuals, knowledge-sharing sessions and a shared repository were established, fostering a culture of learning and growth across teams.

The Impact

The transformation brought noticeable improvements to how OneCard operates. Automating key processes made the company more efficient, cutting down delays and saving costs. With a better data strategy in place, OneCard could now make smarter decisions, anticipate customer needs, and fix system issues before they became bigger problems.

Employees became more engaged and responsible, thanks to clear goals and a reward system that recognized their hard work. Product development also got a boost, with faster delivery times and better quality, showing customers that OneCard is serious about meeting their expectations.

Teamwork across the company improved as communication barriers were broken down, creating a more collaborative and connected work environment. By introducing knowledge-sharing practices, OneCard reduced its dependence on specific individuals, ensuring smooth operations even when there were personnel changes.

With ProdqctEdge’s support, OneCard tackled its challenges head-on, laying a solid foundation for future growth. Aligning its processes, people, and technology allowed the company to improve customer satisfaction, work more efficiently, and strengthen its position as a top recharge and payment solutions provider in Nigeria.

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